Archive for August, 2009
Add your business listing to Google maps
Google maps is a great way to integrate your search listing and have the most impact over your competitors in a geographical location. Below is an industrial safety and automation company that conducts business world wide. The major keyword in their keyword set is “industrial automation”. If you go to www.googlemaps.com and search for industrial automation this is what you will see:
Norstat.com is now on the first page of search results beating out thousands of their competitors!
In the photo below you can see that we added photos and customized their business listing.
Now if you conduct a search in Google for Industrial Automation NJ you will see that they now hold the number one position. Plus they are featured on the Google map beating out a major industrial directory Thomasnet.com.
For more information on integrating your business listing into Google maps give us a call at (845) 704-7121.
When the economy turns is your web site positioned correctly?
We have a program designed for small businesses that is affordable and will help you increase clients. Our Service includes search engine optimization getting your website to the top of the search engines and Google maps for local search. Our service is billed on a month to month basis without a contract. The program also includes an analytics program that we install on your website that will monitor the traffic and show you exactly where your traffic is coming from and what keywords were used to find the website. If you would like to see where your web site currently ranks in the major search engine click here Search Engine Ranking Report to get a free report.
Clients that use our service see on average a 300% increase in web traffic. Our program is implemented on our end with very little time or commitment from you. If you decide to use our service we can have you set up the same day and start the optimization process. Below is our search engine optimization best practices and methodology strategy that is implemented on every account.
Breeze SEO – SEO Process Methodology
Business / Competitive Analysis
Our business analysis document helps our team of SEO experts get a good feel for your short and long term goals. This lets us understand your business like you understand your business. Once this document is completed we start our keyword research identifying organic keywords that potential customers are searching for in the major search engines.
On-Page Tactics
The beginning stages of the SEO process is one of the most critical. Picture building a new house you always start with a solid concrete foundation creating a strong base. This is the same concept just that we are using technology and code instead of concrete and wire mesh. Before Breeze SEO implement’s any changes we create and install a custom tracking code to every page
on the server. The analytics gathered from this tracking will give us a base line report showing us what type of traffic is going to the site, how long they are on the site and the source. This data will also be used to track our progress going forward and help you increase conversions.
Verifying your site with the major search engines is very important and must be done correctly. Breeze SEO creates custom search engine verification files for Google, Yahoo and MSN. These files are uploaded to your server and an electronic verification process takes place through our proprietary application. This also helps us identify any server errors that might be present and remedy the problem. Breeze SEO also creates a custom XML sitemap which is a complete list of all the images and URL’s on your server. Each page and image is assigned a priority and time frame for the search engines to crawl the site. Once the file is completed it is uploaded to the root directory and a live feed is injected directly into the search engines.
Google enhanced image search is a feature that is setup and activated from Breeze SEO’s headquarters. This feature allows Google to collect the images on your site and serve them to image search viewers. When a potential customer clicks on the image it will take them to the exact page that the image resides on. For clients that have e-commerce stores this will help increase your ROI driving customer directly to your products. At this stage in the optimization process consists of On-page programming. Here is where the keyword research comes into play. Breeze SEO will create custom metadata for each page on the site. By doing this we turn every page into a landing page increasing your chances of search results in the search engines. Some of the meta data that will be created includes title, descriptions, keywords, headers and image alt text. This method is considered SEO best practices and establishes a more relevant and SEO
friendly site.
Another part of On-page programming is content restructuring. Keywords that are used in the meta data are used in the content as well. This has to be done in a way where is makes sense to the user and also meets SEO best practices. URL nomenclature is the art and science of restructuring the URL’s within the site. Having correct URL’s is a major factor in ranking your site and is heavily weighted upon by Google.
Create / Install Tracking Code on Client’s site
Create Google / MSN Live / Yahoo verification files
Create / Upload XML sitemap / robots.txt file
Turn on Google enhanced image search
Keyword Research / Page Recommendations
Metadata
Content Restructuring
URL Nomenclature
Off-Page Tactics
Off-page optimization tactics are also very important and must be done correctly in order for an increase in page rank. Breeze SEO reaches out to other relevant websites and creates back links with the proper anchor text pointing back. We also create press releases and blast out your content all over the web. Our team will write into blogs with the correct anchor text and submit the content to social network platforms.
Link Building Campaign
Press Releases
Social Networking
Ongoing Maintenance
Monitor / Analyze Analytics
User Experience
Conversion Strategies
Information Architecture
Click-path Strategies
Look and Feel / Design
Below is a list of clients for you to call. Some of our clients had us sign a non disclosure agreement so I gave you a list of clients that gave us permission to give out their contact information. Let me know if there is anything else you need from me.
CAS Data Logger Inc
Terry Nagy
440-729-2570
Capri Carpet
Gordon McCance
Wholesale Carpet – Discount Carpet Prices
800-848-4967
Citel Inc.
Tatiana Dibiase
954.430.6310
Strategy Leaders
Andy Gray
914-238-3500
Independent Network Consultants signs on with Breeze SEO
- TAKE ADVANTAGE of our unique approach and IT experts. We understand management, business processes and IT. We have qualified network engineers with business degrees, MBAs and specialized business certifications.
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SINCE 1991 Independent Network Consultants has provided information technology services to a range of clients – supporting thousands of users worldwide, from small to mid-sized companies, to large corporations, to government agencies.
Rather than focusing only on your IT resources, we focus first on understanding your management perspective, identifying your organizational mission, and then whether your IT resources actually support that mission.
By focusing first on the management perspective, we move an organization’s IT resources from management-by-crisis to management-by-objective.
It’s surprising how often problems thought to be about hardware and software were really organizational issues related to the delivery and management of IT resources.
CapriCarpet.com signs on with Breeze SEO
Founded in 1993, Capri Carpet has been selling floor covering products to customers throughout the world from our showroom located in the world’s carpet capital, Dalton, Georgia. From 1993-1998, we sold our products in our showroom and via our toll free number. In 1998, Capri Carpet (CapriCarpet.com) became one of the first online floor covering sites and today enjoys a stellar reputation for great customer service and outstanding prices. Our close proximity to the factories allows us to reduce supply chain costs and pass the savings on to you!
Vansealcorp.com signs on with Breeze SEO
VanSeal is the premier designer and manufacturer of radial lip and hydraulic rubber seals and mechanical seal components for rotating equipment applications in the automotive, off-highway, agricultural, appliance, power generation, marine, medical and aerospace industries shipped worldwide.
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