Google’s use of keyword meta tag’s in search results

Below is a video by Matt Cutts a Google Software Engineer talking about keywords in the search results.

There is a lot of hype on the internet about weather Google is using keyword meta tags in their search results and the answer is no. Many of our clients are so focused on keywords and forget the power of relevant content on their pages. Although a proper search engine optimization program is keyword driven they are not necessarily used in the keyword meta tags.

The first step is to gather as much information about the company as possible to understand their goals. We use what is called a business analysis document to develop an online marketing business plan. Once all of the pertinent data is collected we then conduct keyword research. This keyword data is compiled and used to procure relevant content, titles, descriptions, and url’s among other variables that affect a sites ranking in the search engines.

Today more than ever there are so many other ways that Google determines the placement of pages in their search results. A great example of this is the use of Google Maps business listings. Once your business is claimed and optimized correctly it opens up an entirely new market place and traffic source for your business.

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