Google’s use of keyword meta tag’s in search results
Below is a video by Matt Cutts a Google Software Engineer talking about keywords in the search results.
There is a lot of hype on the internet about weather Google is using keyword meta tags in their search results and the answer is no. Many of our clients are so focused on keywords and forget the power of relevant content on their pages. Although a proper search engine optimization program is keyword driven they are not necessarily used in the keyword meta tags.
The first step is to gather as much information about the company as possible to understand their goals. We use what is called a business analysis document to develop an online marketing business plan. Once all of the pertinent data is collected we then conduct keyword research. This keyword data is compiled and used to procure relevant content, titles, descriptions, and url’s among other variables that affect a sites ranking in the search engines.
Today more than ever there are so many other ways that Google determines the placement of pages in their search results. A great example of this is the use of Google Maps business listings. Once your business is claimed and optimized correctly it opens up an entirely new market place and traffic source for your business.
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Google recently announced Google Maps Navigation an internet-connected GPS navigation system with voice guidance. Google Maps Navigation uses your phone’s internet connection to give you the latest maps and business data. This is why it is more important than ever to have your businesses listing optimized and up to date with Google Maps. Some of the features include search in plain English, voice search, traffic view, satellite view, search along route, street view and car dock mode.
To learn more about getting your business listing in Google Maps optimized contact Breeze SEO below.
Google maps is a great way to integrate your search listing and have the most impact over your competitors in a geographical location. Below is an industrial safety and automation company that conducts business world wide. The major keyword in their keyword set is “industrial automation”. If you go to www.googlemaps.com and search for industrial automation this is what you will see:
Norstat.com is now on the first page of search results beating out thousands of their competitors!
In the photo below you can see that we added photos and customized their business listing.
Now if you conduct a search in Google for Industrial Automation NJ you will see that they now hold the number one position. Plus they are featured on the Google map beating out a major industrial directory Thomasnet.com.
For more information on integrating your business listing into Google maps give us a call at (845) 704-7121.
