Breeze SEO – SEO Process Methodology

Business / Competitive Analysis
Our business analysis document helps our team of SEO experts get a good feel for your short and long term goals. This lets us understand your business like you understand your business. Once this document is completed we start our keyword research identifying organic keywords that potential customers are searching for in the major search engines.

On-Page Tactics
The beginning stages of the SEO process is one of the most critical. Picture building a new house you always start with a solid concrete foundation creating a strong base. This is the same concept just that we are using technology and code instead of concrete and wire mesh. Before Breeze SEO implement’s any changes we create and install a custom tracking code to every page
on the server. The analytics gathered from this tracking will give us a base line report showing us what type of traffic is going to the site, how long they are on the site and the source. This data will also be used to track our progress going forward and help you increase conversions.

Verifying your site with the major search engines is very important and must be done correctly. Breeze SEO creates custom search engine verification files for Google, Yahoo and MSN. These files are uploaded to your server and an electronic verification process takes place through our proprietary application. This also helps us identify any server errors that might be present and remedy the problem. Breeze SEO also creates a custom XML sitemap which is a complete list of all the images and URL’s on your server. Each page and image is assigned a priority and time frame for the search engines to crawl the site. Once the file is completed it is uploaded to the root directory and a live feed is injected directly into the search engines.

Google enhanced image search is a feature that is setup and activated from Breeze SEO’s headquarters. This feature allows Google to collect the images on your site and serve them to image search viewers. When a potential customer clicks on the image it will take them to the exact page that the image resides on. For clients that have e-commerce stores this will help increase your ROI driving customer directly to your products. At this stage in the optimization process consists of On-page programming. Here is where the keyword research comes into play. Breeze SEO will create custom metadata for each page on the site. By doing this we turn every page into a landing page increasing your chances of search results in the search engines. Some of the meta data that will be created includes title, descriptions, keywords, headers and image alt text. This method is considered SEO best practices and establishes a more relevant and SEO
friendly site.

Another part of On-page programming is content restructuring. Keywords that are used in the meta data are used in the content as well. This has to be done in a way where is makes sense to the user and also meets SEO best practices. URL nomenclature is the art and science of restructuring the URL’s within the site. Having correct URL’s is a major factor in ranking your site and is heavily weighted upon by Google.

Create / Install Tracking Code on Client’s site
Create Google / MSN Live / Yahoo verification files
Create / Upload XML sitemap / robots.txt file

Turn on Google enhanced image search

Keyword Research / Page Recommendations

Metadata

Content Restructuring

URL Nomenclature

Off-Page Tactics

Off-page optimization tactics are also very important and must be done correctly in order for an increase in page rank. Breeze SEO reaches out to other relevant websites and creates back links with the proper anchor text pointing back. We also create press releases and blast out your content all over the web. Our team will write into blogs with the correct anchor text and submit the content to social network platforms.

Link Building Campaign

Press Releases

Social Networking

Ongoing Maintenance

Monitor / Analyze Analytics

User Experience

Conversion Strategies

Information Architecture

Click-path Strategies

Look and Feel / Design

Below is a list of clients for you to call. Some of our clients had us sign a non disclosure agreement so I  gave you a list of clients that gave us permission to give out their contact information. Let me know if there is anything else you need from me.

CAS Data Logger Inc

Terry Nagy

www.dataloggerinc.com

440-729-2570

Capri Carpet

Gordon McCance

Wholesale Carpet – Discount Carpet Prices

800-848-4967

Citel Inc.

Tatiana Dibiase

http://citel.us/

954.430.6310

Strategy Leaders

Andy Gray

http://strategyleaders.com/

http://www.askandiblog.com/

914-238-3500