Posts Tagged ‘Search Engine Optimization’
When the economy turns is your web site positioned correctly?
We have a program designed for small businesses that is affordable and will help you increase clients. Our Service includes search engine optimization getting your website to the top of the search engines and Google maps for local search. Our service is billed on a month to month basis without a contract. The program also includes an analytics program that we install on your website that will monitor the traffic and show you exactly where your traffic is coming from and what keywords were used to find the website. If you would like to see where your web site currently ranks in the major search engine click here Search Engine Ranking Report to get a free report.
Clients that use our service see on average a 300% increase in web traffic. Our program is implemented on our end with very little time or commitment from you. If you decide to use our service we can have you set up the same day and start the optimization process. Below is our search engine optimization best practices and methodology strategy that is implemented on every account.
Breeze SEO – SEO Process Methodology
Business / Competitive Analysis
Our business analysis document helps our team of SEO experts get a good feel for your short and long term goals. This lets us understand your business like you understand your business. Once this document is completed we start our keyword research identifying organic keywords that potential customers are searching for in the major search engines.
On-Page Tactics
The beginning stages of the SEO process is one of the most critical. Picture building a new house you always start with a solid concrete foundation creating a strong base. This is the same concept just that we are using technology and code instead of concrete and wire mesh. Before Breeze SEO implement’s any changes we create and install a custom tracking code to every page
on the server. The analytics gathered from this tracking will give us a base line report showing us what type of traffic is going to the site, how long they are on the site and the source. This data will also be used to track our progress going forward and help you increase conversions.
Verifying your site with the major search engines is very important and must be done correctly. Breeze SEO creates custom search engine verification files for Google, Yahoo and MSN. These files are uploaded to your server and an electronic verification process takes place through our proprietary application. This also helps us identify any server errors that might be present and remedy the problem. Breeze SEO also creates a custom XML sitemap which is a complete list of all the images and URL’s on your server. Each page and image is assigned a priority and time frame for the search engines to crawl the site. Once the file is completed it is uploaded to the root directory and a live feed is injected directly into the search engines.
Google enhanced image search is a feature that is setup and activated from Breeze SEO’s headquarters. This feature allows Google to collect the images on your site and serve them to image search viewers. When a potential customer clicks on the image it will take them to the exact page that the image resides on. For clients that have e-commerce stores this will help increase your ROI driving customer directly to your products. At this stage in the optimization process consists of On-page programming. Here is where the keyword research comes into play. Breeze SEO will create custom metadata for each page on the site. By doing this we turn every page into a landing page increasing your chances of search results in the search engines. Some of the meta data that will be created includes title, descriptions, keywords, headers and image alt text. This method is considered SEO best practices and establishes a more relevant and SEO
friendly site.
Another part of On-page programming is content restructuring. Keywords that are used in the meta data are used in the content as well. This has to be done in a way where is makes sense to the user and also meets SEO best practices. URL nomenclature is the art and science of restructuring the URL’s within the site. Having correct URL’s is a major factor in ranking your site and is heavily weighted upon by Google.
Create / Install Tracking Code on Client’s site
Create Google / MSN Live / Yahoo verification files
Create / Upload XML sitemap / robots.txt file
Turn on Google enhanced image search
Keyword Research / Page Recommendations
Metadata
Content Restructuring
URL Nomenclature
Off-Page Tactics
Off-page optimization tactics are also very important and must be done correctly in order for an increase in page rank. Breeze SEO reaches out to other relevant websites and creates back links with the proper anchor text pointing back. We also create press releases and blast out your content all over the web. Our team will write into blogs with the correct anchor text and submit the content to social network platforms.
Link Building Campaign
Press Releases
Social Networking
Ongoing Maintenance
Monitor / Analyze Analytics
User Experience
Conversion Strategies
Information Architecture
Click-path Strategies
Look and Feel / Design
Below is a list of clients for you to call. Some of our clients had us sign a non disclosure agreement so I gave you a list of clients that gave us permission to give out their contact information. Let me know if there is anything else you need from me.
CAS Data Logger Inc
Terry Nagy
440-729-2570
Capri Carpet
Gordon McCance
Wholesale Carpet – Discount Carpet Prices
800-848-4967
Citel Inc.
Tatiana Dibiase
954.430.6310
Strategy Leaders
Andy Gray
914-238-3500
Breeze Search Engine Experts – (845) 704-7121
Leaders in Search Engine Optimization
Breeze Search Engine Experts have over twenty years of experience in servicing clients in every industry and vertical. In our current economic climate it is very important for your business to survive and grow. We have three main goals for our clients. First learn what our clients goals are. Second identify qualified traffic that pertains to your industry. Third drive this qualified traffic to your site and make sure they convert to a sale or a lead.
At the end of the day it’s all about sales and increasing your return on investment.
Our program is on a month to month basis with our clients. Other search engine optimization companies will try to make you sign contracts and charge you an up front set up fee. We do not believe in locking our clients into long-term contracts. Our philosophy is if our work produces results our clients will stay!
Anthony Troia – Success for Small Businesses in 2009
Part 1
Success for small businesses in 2009 is turning out to be a daunting task. Most companies are in survival mode trying to stay afloat and weathering the storm so to speak. Anthony Troia 35 of Carmel, New York Founder of Breeze SEO search engine experts says “companies are watching every penny and this is where we provide value to business owners”. Anthony a leader in search engine optimization and is considered a subject matter expert on the topic. He has helped some on the largest companies in the world achieve success now ranking on the top of Google, Yahoo and MSN. Breeze has clients on a global scale and is changing the way companies conduct business on the net. Breeze also plans on going public (future Nasdaq symbol BREZE) sometime in the fourth of quarter 2012.
This is extremely critical in today’s market place where 71% of consumers go online first to research products and services and if your company is not on the first page of the major search engines you’re virtually invisible. Consumers today are extremely savvy and know exactly what they are looking for and if that information is not served to them quickly they lose interest and move on.
The first step is to know the difference between PPC (Pay per Click) offered through Google, Yahoo and MSN and Organic Search Engine Optimization. When you conduct a search within the search engines you see ads that appear on the top and on the right hand side or the page that’s Pay per Click. We conducted a survey with our clients a surprisingly 88.2% of them say that they do not click on these ads because they feel the companies in those links are not credible and the links will often redirect them to other sites that are not relevant. Studies also show that 25% of your monthly media spend on PPC goes towards click fraud. Click fraud is when your links that you pay for are being clicked on by people that are not potential customers but others who are trying to create income on your behalf.
Search engine optimization is correctly programming your site to be as revenant as possible for the search engines. That’s right it is no mistake that your competitors are on the first page and you’re not. There are many variables that can affect your sites rankings and unless these variables are adjusted your site will stay behind in the rankings. The organic search results show up in the middle of the page directly in front of the user. Being in the number one through five positions is the key staying above the fold on the bottom of the page. Once you drop below the fold you loose approximately 70% of your traffic.
In order to implement a responsive search program thorough research is needed. We conduct an in-depth analysis on your goals as a company which helps us identify your strengths and weaknesses. A business analysis document is used along with a conference call to help with the process. Once this process is complete we start our keyword research. Keyword research is a key component to our process. Breeze taps into a global keyword database to find out what potential customers are actually typing in to find your products or services. Once the data is retrieved we create a report that includes keywords, monthly volume and advertiser competition. This process saves our clients so much time and money because there is no guess work. Before we implement an SEO program we understand the mentality of the consumer.